The Benefits Of Automated Bid Management In Performance Marketing
The Benefits Of Automated Bid Management In Performance Marketing
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a method to enhance their data collection procedures. While it requires extra technical knowledge than routine GTM and may present additional costs, it can cause greater precision and more dependable information
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to establish and less susceptible to advertisement blockers.
1. Extra accurate data
The standard method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Business Manager and other systems is less exact than it should be.
Server-side monitoring is a more safe alternative that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or other protection steps. This provides a lot more accurate data and a much more full image of user journeys throughout networks.
In addition, this kind of tracking allows services to track conversions beyond the internet site, such as phone calls and in-store sees, which can be hard for pixel-based tracking. This versatility provides marketers much more possession over the information they send out, and makes it easier to adhere to different information regulations. It's also a lot less prone to scams, as it's harder for illegal actors to manipulate the system by altering the postback URL.
2. Better control over data.
Server-side tracking allows services to gather and enhance information prior to sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can aid marketing experts make even more enlightened marketing decisions.
Traditional pixel tracking relies on JavaScript tracking codes that are positioned in internet site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can cause information collection disturbances and unreliable outcomes. Server-side tracking allows companies to bypass these restrictions and offer accurate, consistent information that is much less prone to interference.
This type of monitoring additionally permits services to track conversions that occur outside of the site, like call and in-store acquisitions. This is very important considering that new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more reliable for businesses looking for to adapt real-time bidding (RTB) software to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows companies to adjust information payloads prior to it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect information from users.
4. Much easier to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and offers companies more control over transmission, making it normally extra dependable. Consequently, it's much less vulnerable to information challenges caused by things like a damaged link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This permits you to have even more exact data and helps guarantee compliance with privacy guidelines such as GDPR. Moreover, it also avoids the tracking limitations imposed by browsers and ad blockers.